Custom Builder

Rethinking Home

COVID is causing changes in home designs and product choices Did you know that the half-bath became popular in the years following the 1918-1920 Spanish Flu pandemic? That’s because homeowners wanted to keep visitors’ germs out of the main bath. Did you also realize that Modern interior design first took hold in America during the […] Read More »

The Value of Trusted Associations

You can tell a lot about someone by his or her associates, and that’s as true for businesses as it is for individuals. Every successful business understands the value of ongoing trust-based relationships with other industry professionals. Take the example of builder trade partnerships. If a builder has top-notch trade partners working on its jobs, […] Read More »

Solving The Price Puzzle

Custom home pricing is a complex subject. Here are some ways to think about it. Have you ever called a car dealership to ask how much cars cost per pound? You say that’s a ridiculous question? We agree. In fact, we expect the dealership’s sales staff would wonder what you had been smoking. The serious […] Read More »

How Long Have You Been in Business?

Why this is a great question to ask a builder. The National Association of Homebuilders estimates that it takes at least 3 to 5 years to create a sustainable building business. Most builders never get there: residential contractors have a failure rate higher than nearly every other business type, surpassed only by restaurants. Only the […] Read More »